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Head of British Social Security Fights Ageism

Wed, 05/31/2000 - 12:00am — Karen Stevenson
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New measures to tackle prejudice and discrimination against older people in the United Kingdom were announced today by Alistair Darling, Social Security secretary. Speaking at the first ever National Listening Event for Older People in London, Mr. Darling said a summit of employers and older workers? representatives will be called later this year to examine ways of fighting age discrimination in the workplace. And representatives from TV, advertising and the media will be brought together to discuss how to tackle negative images of older people.

He pledged to hold meeting with employers to find ways to counter ageism in the workplace, and to meet with the media to identify ways to replace negative images of older people with positive role models.

New measures to tackle prejudice and discrimination against older people in the United Kingdom were announced today by Alistair Darling, Social Security secretary. Speaking at the first ever National Listening Event for Older People in London, Mr. Darling said a summit of employers and older workers? representatives will be called later this year to examine ways of fighting age discrimination in the workplace. And representatives from TV, advertising and the media will be brought together to discuss how to tackle negative images of older people.

He pledged to hold meeting with employers to find ways to counter ageism in the workplace, and to meet with the media to identify ways to replace negative images of older people with positive role models.